"In it. Not on it" will be the chain's slogan for the new product, which is "flavored from the inside out" with beef stuffed with bits of jalapeño peppers and cheddar cheese. The hamburger, priced at $3.99, will be topped off with a cream-based poblano sauce, tomatoes, and lettuce.
Sounds like the No. 2 fast-food chain might be giving burger leader McDonald's a run for its money. Will you give this new item a go?