While one fast food chain is temporarily closing stores, another has begun remodeling them. Hoping a facelift will invigorate sales, Burger King announced a major effort to redesign its 12,000 worldwide locations.
Burger King is betting that rotating red flame chandeliers, LCD menus, and corrugated metal and brick walls will encourage customers to sit down and enjoy a meal rather than simply passing through.According to Chairman and CEO John Chidsey, who describes the overhaul as "contemporary, edgy, futuristic . . . like an upscale restaurant," the 60 outlets that have already been revamped have generated 12 to 15 percent more sales.
The "20/20" design transformation, as it's called, is a huge risk for Burger King. The overhaul will take several years to complete worldwide, and will cost franchisees a whopping $300,000 to $600,000 per restaurant. Check out new store pictures. Could a redesign coax you into buying more BK?