As far as controversy goes, one would have thought Pepsi's Suicidal Calorie ads would be hard to top, but a new campaign from Burger King is generating just as much buzz. On a new website, Whoppervirgins.com, Burger King is showing footage of Thai villagers and Transylvanian farmers taking their first bite ever of a hamburger. The film, which was made by Stacy Peralta, the director of acclaimed documentaries like Riding Giants, is being dubbed the world's "purest taste test."
But so far, the campaign created by Crispin Porter + Bogusky has received negative backlash from bloggers and even the advertising media. "These people would probably prefer schools and hospitals to prefab burgers," said Adweek's Barbara Lippert. Brian Morrissey of AdFreak called it "embarrassing and emblematic of how ignorant Americans still seem to the rest of the world." To check out a trailer of the ad, read more.
Do you agree with these remarks? Is this production funny, just plain stupid, or insensitive to these developing areas? Is it a good thing that these villagers are being introduced to America's fast food culture?