In a recent survey conducted by The Nielsen Company on behalf of Anheuser-Busch, 95% of American adults think that, while inconvenient, ID checking is a worthwile way to reduce underage drinking. The survey was taken to determine how people view the effectiveness of ID checking. The survey also discovered that 94% of the people think that those who sell alcohol should be trained to spot fake IDs.
"Checking IDs is one of the keys to keeping alcohol out of the hands of minors. Simply put, if teens can't get alcohol, they can't drink it, and the survey reflects that America's retailers are doing their part, and that American adults fully embrace this concept," says John Kaestner, vice president of Consumer Affairs for Anheuser-Busch Cos.
In addition to the straightforward questions, the survey also asked a few ridiculous ones. The three that really stood out to me were:
- The person we want to see the ID of (and get to know their real age) is: Joan Rivers (26%), Oprah Winfrey (23%), Simon Cowell (16%) and Ashton Kutcher (15%).
- The lady we want to check our ID when purchasing alcohol is: Ellen Degeneres (32%), Kelly Ripa (24%), Tyra Banks (22%) and Ann Curry (9%).
- The guy we want to check our IDs is Regis Philbin (29%), Conan O'Brien (21%), Ryan Seacrest (19%) and Al Roker (18%).
First of all, who thought to ask those questions? The ID stuff I can understand, it's really interesting, but who do you want to check your ID? What? Also, are you telling me that Regis Philbin really beat out someone like George Clooney? America, I don't get you sometimes...
Source: PR Newswire