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Chew On This


On today's date, January 26, in 1932 William Wrigley Junior died. Now you are most likely asking yourself, who in the hell is William Wrigley Jr.? If you look a little closer at his name you'll realize you do know who he is - he's Wrigley as in Wrigley's Chewing gum. In his honor I'll give you a quick history of his gum company.


At the young age of 13, William started his career as a traveling salesman selling for his father's soap company. Later he continued to sell soap and various other products, one of which offered free chewing gum with purchase. Consumers preferred the chewing gum over the products and he soon started marketing his own chewing gum: Juicy Fruit and Wrigley's Spearmint in 1893. The company evolved and due to his expert knowledge of advertising, it grew to be the largest chewing gum manufacturer in the modern world. Way to go Wrigley!

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