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Chipotle's Asian Fast-Casual Concept to Likely Be Called ShopHouse Southeast Asian Kitchen

ShopHouse Southeast Asian Kitchen: Chipotle's New Asian Concept

Finally, we have an update on Chipotle's new Asian-themed fast-casual eatery slated to open this year. According to Nation's Restaurant News, it's already applied to register ShopHouse Southeast Asian Kitchen for trademark.

With this piece of information, industry analysts are champing at the bit, speculating that the name "strongly hints that the new Asian restaurant will not limit itself to the cuisine of any one country." One expert has even discovered possible restaurant logos.

Are you excited for more details on an Asian-themed eatery by Chipotle?


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