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Chipotle Sponsors Gwyneth Paltrow's Spain...on the road Again

Gwyneth, Mario Team With Chipotle For Spain . . . on the Road Again

I can't wait to watch PBS's up and coming travel-food show, Spain . . . on the Road Again. The show — which has already been filmed — stars the random, but fabulous foursome of Gwyneth Paltrow, Mario Batali, Mark Bittman, and Claudia Bassols. Although the air date is yet to be determined, more details about the show have been released. According to an article in Advertising Age, the series will:

culminate in an Iron Chef-esque competition emceed by Mr. Batali and Ms. Paltrow. In between visits to the Prado Museum in Madrid, an impromptu chat with starchitect Frank Gehry and countless trips in topless convertibles furnished by Mercedes, Ms. Paltrow lets her newfound appreciation for the less-refined side of food shine.

In an attempt to highlight their "Food With Integrity" slogan, Chipotle has signed on as the show's main sponsor. The fast-food Mexican chain owned by McDonald's wants people to know their commitment to using natural meats and organic products.

While the combination of Chiptole, Gwyneth, and Mario seems odd, I have a feeling the show is going to be amazing. What do you think of the partnership? Are you looking forward to Spain . . . on the Road Again?


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metallicnymph metallicnymph 8 years
yes, i was going to say the same... chipotle is no longer owned by mcdonalds. and the show sounds like it could be amazing! love foodie shows, love gwyneth.
krazykarot krazykarot 8 years
I looove Spain so I think I'd watch it but more as of a travel show vs. food. But hey, if they can teach me to make some tasty tapas, I'd go in for that too
Isabel-E Isabel-E 8 years
I'm really looking forward to it! Honestly, Gwyneth has the best Spanish accent I've heard in an American. She sounds just like a Spanish person (even if she makes some mistakes). I guess it has to do with being an actress and having to imitate voices.
fashionista119 fashionista119 8 years
I work for a company that sells gourmet foods from Spain, and I'm a Gwyneth Paltrow fan, so I'm really looking forward to this show!
cupcake345 cupcake345 8 years
I love Mario, can't wait to see it.
lovekutsu lovekutsu 8 years
What a cool-sounding show! (minor detail: McD's let go of Chipotle a while back...)
chiefdishwasher chiefdishwasher 8 years
Makes me want to book a flight today! Nothing better than tapas and a cold beer and a society that still takes siestas. Not to mention they all take most of Saturday and all day Sunday to close most stores and businesses. Gee, no malls on Sundays what an amazing concept.
rcp3724 rcp3724 8 years
Hey, have you heard about Mario's Grilling Contest??? What an awesome prize VIP weekend and tailgate with Mario and Rachael may not be Gwyneth but Rachael could be a lot of fun. I wonder if she knows any Spanish? Check out the contest on mario's website
kgiuffre kgiuffre 8 years
Yes, I'm definitely excited. I hope she shows off some of her fluent Spanish skills!
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