Skip Nav

Chipotle Unveils Limited-Time Gold Foil Wrapper

Chipotle Sets a New Gold Standard

Chipotle Gold Burrito WrapperWhat else is new at Chipotle besides its fast-casual Asian concept? Why, a new gilt look! The Mexican grill announced today that, for the next four months, it'll switch from its well-recognized silver foil burrito wrapper to one that's colored gold.

The point behind the marketing-minded switch? To call attention to its "gold ingredients" and mission statement of "Food With Integrity," made with naturally raised meats, local, organic vegetables, and rBGH-free dairy, as well as the chain's 18th anniversary. What do you think of Chipotle's new gold standard?


Latest Food
Looking for the perfect gift this holiday season? Order our POPSUGAR Must Have box now >>