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Chipotle Unveils Limited-Time Gold Foil Wrapper

Chipotle Sets a New Gold Standard

Chipotle Gold Burrito WrapperWhat else is new at Chipotle besides its fast-casual Asian concept? Why, a new gilt look! The Mexican grill announced today that, for the next four months, it'll switch from its well-recognized silver foil burrito wrapper to one that's colored gold.

The point behind the marketing-minded switch? To call attention to its "gold ingredients" and mission statement of "Food With Integrity," made with naturally raised meats, local, organic vegetables, and rBGH-free dairy, as well as the chain's 18th anniversary. What do you think of Chipotle's new gold standard?

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Join The Conversation
nikks nikks 4 years
i love chipotle!!!!
danakscully64 danakscully64 4 years
Chipotle = The Best!
Susannah-Chen Susannah-Chen 4 years
Now I want a Chipotle burrito! #nomnomnom
fuzzles fuzzles 4 years
*puts gold foil on teeth and grins wide*
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