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Chiquita Banana's Logo Redesign

New Chiquita Banana Design: Love It or Hate It?

Graphic design haven design:related provides a glimpse into Chiquita's logo redesign for its new campaign, Eatachiquita. The graphics team, spearheaded by art director DJ Neff, hopes the world will go bananas for its 25 collectible stickers with capricious facial expressions. What do you think? Is the new logo a-peeling?


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Spectra Spectra 7 years
I like the old logo better because you can see her hat and dress. The new ones are kind of creepy looking.
PinkNC PinkNC 7 years
I'm fine with the old one. The new one is too close up.
emo_stacer emo_stacer 7 years
betty-how do you know where profits go?can you support that claim? thanks, because i'm really careful what/who i support.
emo_stacer emo_stacer 7 years
betty-how do you know where profits go?can you support that claim?thanks, because i'm really careful what/who i support.
betty-kraker betty-kraker 7 years
i don't like it at all and a portion of the Chiquita's bananas profits go to the Cuban cartel i don't even buy that brand
suziryder suziryder 7 years
No I don't like it... it's too extreme-o close-up.
ticamorena ticamorena 7 years
Maybe if I liked banana's I'd be more excited, but I honestly only buy them fairtrade and organic from least developed countries in order to support farmers I'm not eating much in the way of Chiquita bananas to beging with. The concept of a range of stickers is good though
spacebear spacebear 7 years
i like it except it doesnt say chiquita! i guess its familiar enough they don't need it anymore
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