Tired of TV chefs recommending kosher salt in recipes, retired barber Joe Godlewski decided to develop a Christian variety of salt. Next week, the Cesaptown, MD, businessman will roll out Blessed Christians Salts , sea salt that's been blessed by an Episcopal priests and packaged in containers bearing bright red crosses.
For Godlewski, the trademarked salts, which are made by Ingredients Corporation of America , are meant to help the Christian faith: "I said, 'What the heck's the matter with Christian salt?' This is about keeping Christianity in front of the public so that it doesn't die. I want to keep Christianity on the table, in the household, however I can do it."
Godlewski plans to sell the salt in religious bookstores and as a fund-raising tool for religious groups, pointing out that a share of the proceeds will be donated to Christian charities. If the salt proves to be successful, the entrepreneur is planning an entire line of Christian-branded foods, including rye bread, bagels, and pickles.
When I first learned of this, I practically did a double take to make sure I wasn't reading the Onion. It's somewhat entertaining to follow, since I admittedly take the whole issue with a grain of salt. In fact, I'm rather surprised nobody has come up with this already. What do you think about the whole concept of Christian salt?