Skip Nav
Food Video
Curb Your Cereal Cravings With This Fruity Pebbles No-Bake Cheesecake
Food News
Starbucks Just Released a Waffle Cone Frappuccino!
Grilling
Thanks to These 10 Recipes, You Can Have the Best Fast-Food Burgers at Home

Coca-Cola Aims to Be Zero Waste at 2010 Winter Olympics

Coca-Cola Aims For First Carbon-Neutral Olympic Sponsorship

When the Vancouver Games commence next Friday, Coca-Cola is aiming for its own gold medal of sorts: its first zero-waste, carbon-neutral Olympics sponsorship. The beverage giant hopes to take sustainable event planning to a new level with drink bottles made from 30 percent plant-based materials, delivered by hybrid cars and electric carts to cafés decked out in furniture that's made from pine-beetle-salvaged wood.

Staff uniforms and welcome bags will be made out of recycled bottles, coolers will be equipped with clean technology, and the company is purchasing carbon offsets to compensate for air travel and on-site transportation. I got my first glimpse into event sustainability at last year's SF Chefs. Food. Wine., but doing so at Olympic proportions takes another level of commitment entirely. I hope other food and beverage sponsors take note. Are you surprised by Coca-Cola's commitment to sustainability?

Image Source: Getty
Around The Web
Join The Conversation
Bettye-Wayne Bettye-Wayne 6 years
Pleasantly surprised! Hopefully more Olympic sponsors will do the same in the future!
All-in-One Laundry Bombs
Cool Upcycling Projects
Paint Sample Crafts
DIY Cleaning Products
Homemade Toilet Bowl Cleaner
How to Clean Your Stainless Steel Sink
How to Deep-Clean Your Mattress

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Food
X