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Coca Cola to Remove the Word "Classic" From Title

Coca Cola to Remove the Word "Classic" From Title

Coca-Cola is perhaps the most classic of American drinks, however the company has announced their plan to remove the word "classic" from its name. "Classic" was added over twenty years ago, in 1985, to signify that the brand was making a return to using the original recipe. Now with a global approach to advertising, the word is no longer beneficial to the brand. In the current ad campaigns, "Coke side of life" and "open happiness," the word is not employed. According to a spokesman from Coca-Cola, the "classic" is totally unnecessary:

It felt like the right time. When people think Coca-Cola, they think classic. More than two decades after the introduction of that word, its reason for being a descriptor has disappeared.

The beverage company doesn't foresee any customer backlash and has already removed the "classic" from fountain drink cups. I'm not affected by the change; to me Coke is classic. How do you feel about it?

Source

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chiefdishwasher chiefdishwasher 7 years
Most of their consumers probably do not know the story.
AbbyHintz AbbyHintz 7 years
Yeah, "New Coke" -- what a disaster that turned out to be.
naritai naritai 7 years
Ditto LaurenG, flying. I might actually drink it if they made it genuinely "Classic."
flyingroo flyingroo 7 years
Well said Lauren, I'm with you on that!
LaurenG22 LaurenG22 7 years
If they really wanted to go back to how it used to be made they should make it with cane sugar instead of HFCS. :true: I hate Coke for that reason alone.
miznic miznic 7 years
Yeah, it's about time to remove it. But oh my word, that New Coke back in the day was craptacular. Blech.
ilanac13 ilanac13 7 years
well i feel like if they are looking to evolve and become more modern and contemporary, then this is probably the right thing for them to do. it's a hard thing when you're trying to play with competition. i hope that this does something good for their business. i'm not worried that it'll alienate consumers at all...so that's not even a concern.
shoneyjoe shoneyjoe 7 years
As a Classicist and a lover of Classical music, I see a conspiracy to wipe ancient cultures off of the face of the earth, and I object strenuously.
tlsgirl tlsgirl 7 years
Doesn't bother me, it's still a classic whether the word is there or not.
syako syako 7 years
Aw man, I always say "you want a Coca-Cola Classic?" :( I guess I can still say it.... :P
emalove emalove 7 years
I don't really have much of an opinion about it...I don't really like Coke very much. But I agree, Yum, that it will always be a "classic", whether the term is on the bottle or not.
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