Think you've got a keen eye for design? Then head over to Pepsi's new website where you can design your own can. Submissions are shown on the Pepsi website where five finalists will be chosen and then voted on by users. You've got until May 10 to get your design in, so get cracking! And don't worry; if you don't know what to do with an .eps file or don't have the tools to do it at home, they've got a way to design your own online. So no excuses! Besides, the winner could receive $10,000 and who wouldn't want that?
To promote this contest, Pepsi has asked Pharrell Williams, The All-American Rejects, and Big & Rich to design their own cans. Interestingly enough, Pepsi has only changed its can 10 times in its 109-year lifetime, however this year it will change more than 35 times.
“This is part of our global brand restyle,” said James Miller, Pepsi's marketing director, referring to a campaign to change Pepsi can graphics every few weeks. “Every time a consumer buys a Pepsi, they're getting a new experience.”