With the $2 billion business of decaffeinated coffee at a plateau, coffee companies are focusing their efforts on new "low-caf" blends. While decaf coffee has long been considered less flavorful, these breakthrough blends are genetically manipulated to be naturally lower in caffeine but complex in taste.
As an everyday coffee drinker, I hadn't realized that the decaf business was so lucrative, and was surprised to learn of the staggering numbers.
Clearly, there's a demand for caffeine-free coffee. Are you a committed decaf drinker? I'd love to hear your reasons in the comments below.