Earlier this week the New York Times reported that Whole Foods is in the midst of a store makeover. With the economic crisis and the increasing price of food, the expensive grocer is attempting to rebrand itself as a value store along the lines of Costco and Trader Joe's.
I've always found the prices at Whole Foods to be high and stopped shopping there months ago. Although I do sometimes miss their wonderful selection of cheese, wine, and premade products. How about you?