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Domino's Pizza Wins in Blind Pizza Tasting

Domino's Pizza Takes the Pie in Blind Taste Test

Domino's Pizza claims to have taken the pie in a blind taste test against competitors Papa John's and Pizza Hut. According to the fast food chain, an independent, blind taste test of 1,800 consumers in eight different markets conducted by Lieberman Research Worldwide showed that Domino's pizzas were preferred to other pizza chains "by a wide margin." The study indicates that eaters prefer Domino's extra cheese, pepperoni, and sausage pizzas all by at least 58 percent over Pizza Hut and Papa John's. While Papa John's didn't respond to the results, a skeptical representative from Pizza Hut countered by saying, “If you do some research into other taste tests, you’d be hard-pressed to find one in which Domino’s won." Although the study was supposedly conducted by an independent research company, it feels rather like a publicity stunt. I'm more inclined to believe the results of the Serious Eats delivery pepperoni test — although admittedly we did see improvement in the new Domino's formula.

Do the results seem rigged to you? Who would come out on top in your personal taste test: Domino's, Papa John's, or Pizza Hut?

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Join The Conversation
eshellmoyer eshellmoyer 6 years
Not that impressed. You can hardly even call what Papa John's makes pizza and Pizza Hut uses that weird butter spray on their crust. If they included almost any neighborhood pizza joint's pizza where I live, all of the chains would have lost miserably, new Domino's recipe or no.
AMP AMP 6 years
I don't really like chain pizza, but of the three, I think papa johns is the best. I did try the new dominos and I think its terrible!
DeviousMuse DeviousMuse 6 years
The last couple of times I've eaten Papa John's, I've gotten sick, so Pizza Hut is normally my go-to place for delivery if we don't go to a local place. But over the weekend, we tried the new Domino's recipe, and I have to admit that I was pretty impressed with it. I think it will deserve at least another try before I change my go-to, but I was happy.
Daisy-Duke Daisy-Duke 6 years
Yeah, we tried the "new" Domino's pizza and it's better, but not as good as Pizza Hut or Papa's in my opinion!
lilkimbo lilkimbo 6 years
I think that looks delicious! The new Domino's pizza is good; it's an improvement over the old one, for sure. It's spicier and more flavorful. I do agree that the crust is a little messy.
thehabra thehabra 6 years
Yuck, that looks nasty as hell.Homemade pizza wins every time in my house.
soapbox soapbox 6 years
I thought the sugar staff did one already. Anyway, the new dominos pizza tastes better. The only downside is that the crust is messier, which is a bit of a downer for someone who eats and works at the same time.
AbbyHintz AbbyHintz 6 years
Not that I take stock in any of it, but the Pizza Hut comment probably isn't relevant since Domino's changed their recipe. I would be interested to try my own taste test, but, in the near term, I think it's a great idea for the Sugar staff to do one.
verily verily 6 years
Have yet to try the new Domino's, but I'd probably still like Pizza Hut the best.
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