To promote its new Amazing Glazes line, baking brand Duncan Hines hoped to generate buzz with a new website and commercial-quality YouTube videos. But it probably didn't plan on attracting this level of attention.
The food company is under public scrutiny for the first of its YouTube commercials, titled "Hip Hop Cupcakes." The ad, directed by Josh Binder, feature seven plain cupcakes that promptly grow lips and eyes that bust into beat-box and dance after being drizzled with Duncan Hines's new glaze — the chocolate flavor, that is.
A number of viewers are up in arms over what's being referred to as "black-face cupcakes" — including, among others, members of the hip hop community, since the ad doesn't actually include any hip-hop.
It's true: the racial undertones of this commercial can't, and shouldn't be, ignored. As Morgan put it: "The only okay part was that it was a cupcake, and cupcakes are good." Apparently, Duncan Hines has recognized its mea culpa: the company's already taken down the video.