Saving the planet, one glass at a time. This is the slogan for 360 Vodka an "eco-luxury" vodka. Although the vodka is distilled four times and then filtered five, it uses an energy-efficient process and creates very little waste. The labels are 100-percent recycled and processed in a cholorine-free manner, the bottle is 85-percent recycled, and the facility that filters it has also gone through measures to reduce its eco footprint over the last several years.
At the Earth Friendly Distilling factory — where 360 is created — there is a daily recycling program and on-site recycling center, they have no paper towels or cups in their breakrooms, and any generated oil is collected and reused. They also state that by creating the vodka their way, they've saved 113 trees, 48,371 gallons of water, and 5,409 pounds of solid waste. And every bottle cap returned to the distillery will result in a $1 donation to selected environmental organizations.
I think all of this is rather great for Earth Day and every day, but what I really want to know is how it tastes. The four distillings and five filterings are supposed to result in a clean, smooth vodka. I know that it might be a bit gimmicky, but their plant is at least doing what many other factories should be doing. So tell me, are you interested in trying this vodka — I found it online for $32.99 — or do you think it's all big marketing scheme?