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Earth Day Happy Hour: 360 Vodka

Saving the planet, one glass at a time. This is the slogan for 360 Vodka an "eco-luxury" vodka. Although the vodka is distilled four times and then filtered five, it uses an energy-efficient process and creates very little waste. The labels are 100-percent recycled and processed in a cholorine-free manner, the bottle is 85-percent recycled, and the facility that filters it has also gone through measures to reduce its eco footprint over the last several years.

At the Earth Friendly Distilling factory — where 360 is created — there is a daily recycling program and on-site recycling center, they have no paper towels or cups in their breakrooms, and any generated oil is collected and reused. They also state that by creating the vodka their way, they've saved 113 trees, 48,371 gallons of water, and 5,409 pounds of solid waste. And every bottle cap returned to the distillery will result in a $1 donation to selected environmental organizations.

I think all of this is rather great for Earth Day and every day, but what I really want to know is how it tastes. The four distillings and five filterings are supposed to result in a clean, smooth vodka. I know that it might be a bit gimmicky, but their plant is at least doing what many other factories should be doing. So tell me, are you interested in trying this vodka — I found it online for $32.99 — or do you think it's all big marketing scheme?

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Join The Conversation
sarabel sarabel 7 years
I love this stuff!!!!!
Silverlining10 Silverlining10 7 years
It saves the earth and it's pretty cheap. What's to hate? Unless it tastes bad...
uh-huh-yeah uh-huh-yeah 7 years
I'd tried it about few months ago when my friend bought it from a local liquor store. It was surprisingly better than I thought it would be. It was really smooth.
saranightly saranightly 7 years
Let's all get drunk to save the planet!! ;)
Jude-C Jude-C 7 years
That Brita filter thing is a fantastic idea, shoneyjoe! Thanks!
MollyElizabeth MollyElizabeth 7 years
My friends and I use it when we drink Vodka (which is rare for us, we're dark liquor people). For us, the earth friendly part is the icing on the cake.
uptown_girl uptown_girl 7 years
I got some as a Christmas gift from a buddy who's a buyer for a liquor store. It even came with an energy efficient lightbulb! I haven't cracked it open yet, because I don't drink that much anymore.
shoneyjoe shoneyjoe 7 years
It's a cute concept, but I'm not sure that it's anything other than a gimmick. And as for the taste of vodka, I just run cheap vodka through a brita filter a few times. Just make sure you're not using the *same* brita for both water and vodka. Works like a charm.
aimeeb aimeeb 7 years
I'd try it.
atomicspin atomicspin 7 years
The stuff isn't bad. My review is here: http://martini-lounge.blogspot.com/2007/09/review-360-vodka.html
sonnabobble sonnabobble 7 years
any vodka is worth a try ;)
wren1 wren1 7 years
I'd try it!
nutella2683 nutella2683 7 years
same!! mmm vodka tonics
brittanyk brittanyk 7 years
It does sound a little gimmicky, but I'd try it anyways!
Jude-C Jude-C 7 years
I'll try it! ;) If it's not that tasty, it can just be used for Bloody Marys.
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