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Erin Fetherston For LU Biscuits: Love It or Hate It?


Fashion designer Erin Fetherston has partnered with LU Biscuits, the chic French cookie company, to create a limited-edition packaging. Her designs, which were released during Spring 2009 Fashion Week are whimsical and girlie.

While I'm a huge fan of LU — who doesn't love the crisp, buttery cookie topped with a layer of chocolate? — I'm not so sure if I love Fetherston's interpretation of the iconic cookie.

What do you think?

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Join The Conversation
lisabarn lisabarn 7 years
I don't know or care about the designer, but I think box is adorable - so I would buy it for that reason.
ilanac13 ilanac13 7 years
i actually like the look of the packaging and i am kind of drawn to it more that EF is associated with it. i don't know why - since i'm usually not for designers or people going into categories that they really aren't experts at .
Jude-C Jude-C 7 years
I like them. They're cute, feminine, and sort of Old World.
anniekim anniekim 7 years
Le petit ecolier is one of my favorites. This packaging wouldn't stop my purchase, but I wouldn't be more likely to buy. They're cute enough, I guess.
tlsgirl tlsgirl 7 years
Myeh, I dunno. They're not bad, but at the same time they just seem a little dour compared to the old ads.
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