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A Food's Color Can Change the Way It Tastes

Would You Eat Gray Cheetos?

Earlier today I watched an interesting clip on Good Morning America about how a food's color affects perception of taste. In the video, children and adults are given the same flavor of jello and chocolate pudding, but it's been dyed several different colors. Both the tots and grown-ups assume each color is a different flavor.

Most food is artificially colored in some way and at the end of the segment they point out that showing the natural color of certain junk foods, like Cheetos, might get more people to stop eating them. Cheetos are naturally gray and they're given a bright orange artificial color. Would you eat them, and other junk foods, in their natural state? How do you feel about artificially colored foods?

Image Source: Flickr User jeffeaton
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Join The Conversation
Susannah-Chen Susannah-Chen 4 years
I try not to eat them, but every now and again I simply can't resist...
GummiBears GummiBears 4 years
@Susannah Chen Those was a staple when in grammar and high school. I would get those or Vitner's kind and load up on hot sauce. Ahhhh memories....
Julia-Millay-Walsh Julia-Millay-Walsh 4 years
After reading this article, I would eat gray ones. But not otherwise! I'm not much of a Cheeto gal in general, though.
Sprint2theTable Sprint2theTable 4 years
I RARELY ever eat these sorts of foods... but I do love Cheetos. A lot. I'd totally eat them grey. ;)
Susannah-Chen Susannah-Chen 4 years
My favorite chips on planet earth are Flaming Hot Cheetos. They could be the color of...[fill in the blank]...and I would probably still love them.
onlysourcherry onlysourcherry 4 years
Cheetos is like an abusive boyfriend... I know they're bad for me, but when they're good, they're so good. Telling me they're naturally grey isn't going to hold me back when I'm at a point low enough to eat them in the first place.
GummiBears GummiBears 4 years
I have eaten questionable stuff in the past so this is nothing. But I don't eat Cheetos at all compared to when I was in high school.
a-lee a-lee 4 years
Oh man .. gray?? Pass!
RoaringSilence RoaringSilence 4 years
Yeah, WHY on earth gray? Thank god I was scared of them already! :P
fuzzles fuzzles 4 years
I've never thought of Cheetos as bearing a striking resemblance to cat turds. Until now. *scratching head*
TiVo TiVo 4 years
I hadn't thought of that. I'm not sure if I'd eat them or not. Seems odd.
bluebellknoll bluebellknoll 4 years
I'm surprised that Cheetos in natural form are GRAY. I thought they would be pale yellow or maybe white. Hmm.
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