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Food Network's Last-Minute Jump on the SFN Bandwagon

Food Network's Last-Minute Jump on the SFN Bandwagon


Yesterday morning, Food Network announced its participation in Slow Food Nation. Food Network, along with its charitable partner Share Our Strength, will "unveil a new original platform" called Good Food Gardens. The fully sustainable gardens will be filled with seasonal fruits, vegetables, and herbs.

The enclosed 10-by-16-foot cedar wood structures that hold the gardens are designed for the likes of schools, organizations, and homeowners. The first garden will debut across from San Francisco's highly buzzed-about Victory Garden, and be donated to a local Boys & Girls Club after the close of the event.

I find it unusual for Food Network to announce a partnership with Slow Food Nation just four days before the start of the event. They're also beating everyone to the punch by unveiling their proprietary garden the day before the festival actually begins. What do you think? Was this a last-minute effort on the part of the network?

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