On Friday afternoon I was in the ice cream aisle at my local grocery store. Since food is incredibly pricey these days, I was searching for the cheapest vanilla ice cream. As I reached for what I thought was the cheapest, my bff pointed out that it was actually a smaller container with a more expensive price tag! As we all know, ice cream cartons aren't the only items on grocery store shelves that are shrinking, and Time magazine reports on the growing trend:
Soaring commodity and fuel prices are driving up costs for manufacturers; faced with a choice between raising prices (which consumers would surely notice) or quietly putting fewer ounces in the bag, carton or cup (which they generally don't) manufacturers are choosing the latter. This month, Kellogg's started shipping Apple Jacks, Cocoa Krispies, Corn Pops, Froot Loops and Honey Smacks containing an average of 2.4 fewer ounces per box.
Other brands that are offering consumers shrunken products at unchanged prices are Tropicana, Wrigley's, Hellman's, and Country Crock. Have you noticed any of these smaller products at your supermarket?