A year and a half ago, the chip brand made noise when, rather than using conventional, landfill-bound, petroleum-based plastic bags, it switched to a bag made of biodegradable polymers that decompose within 12-16 weeks. But effective immediately, Frito-Lay will switch five out of six SunChips flavors back to the original bag.
The reason? Backlash over the bag's loud noise, especially from secret snackers. Although Frito-Lay is trying to develop a quieter, next-generation chip bag, for now, the only eco-friendly flavor will be the Original variety.
Are you as disappointed as I am over the fact that consumers can't get past a little noise?