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Frozen Beer Trend | Video

Frozen Beer? Of Course It's Made in Japan

Where does the latest innovation in beer come from? Japan, of course. Meet frozen beer, a malty slush that's able to keep brewskis at cold temps for up to 30 minutes. We had a chance to experience the sensation when product manager June Yamamura gave us a firsthand look at Kirin Ichiban's frozen beer machine and its patented process. But if you think it's just a beer slushy, think again: there's more to this frozen foam — and how it's served — than meets the eye. Watch the video to learn more, including a few big attractions where you can find it stateside.

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