News broke last month the Crumbs Bake Shop declared bankruptcy, leading us to wonder: is this the beginning of the end of America's obsession with cupcakes? It looks like the future may be sweet for Crumbs, since an investor won rights to try to revitalize the brand. We've also visited the original New York cupcake bakery, Magnolia, to see if the loyal customers there are still loving bright, sweet confections and to ask their chief baking officer, Bobbie Lloyd, what she thinks is next for the industry.
POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.
From Our Partners