Every year girls of many ages partake in a time-honored tradition: Girl Scout cookie sales. But this year, the joy that Girl Scout cookie season brings may be, well, a little bittersweet.
In the last half a decade, the Girl Scouts of the USA has faced membership decline, and the organization has brought in a consulting team for an image overhaul. The conclusion? Focus less on selling cookies.
Membership in the Girl Scouts fell by 250,000 in the last five years, according to a Time report, and cookie sales have been down as well. In a struggle to retain importance, the organization will shift its focus to areas such as technology and community service.
So if you see a cookie-buying opportunity, jump on it, for fear of fewer chances down the line. Personally, I will be creating a stash of Thin Mints and Caramel DeLites to last me through the year. Do you plan to stock up now? Are the Girl Scouts are making a wise move?