With declining sales, counterfeit currency issues, and a slew of knockoffs, Girl Scout cookies have taken a hit in recent years. So in hopes of cutting costs and generating more revenue, an increasing number of Girl Scout councils across the country are trimming their offerings.
The top five cookie varieties compose 77 percent of Girl Scout cookie sales; the test program, known as the Super Six pilot, will take advantage of that, with a pared-down lineup of peanut butter Do-Si-Dos, shortbread Trefoils, caramel coconut Samoas, citrusy Lemon Chalet Cremes, patty-like Tagalongs, and, of course, Thin Mints. What it won't include? Dulce de Leche, Thank U Berry Munch, All Abouts, or the Thanks-A-Lot fudge-dipped shortbread cookie, a new goodie proffered by licensed supplier ABC Bakers. Councils partaking in the trial hope the move will streamline sales, speed up delivery, and ultimately increase profits.
Also, for the first time ever, individual scouts will also be allowed to advertise online. I'm betting a box of Thin Mints that the new program will do well. After all, who buys those other novelty flavors? Do you agree, or are you bummed that there'll be less to choose from?
Source: Flickr User Stephen Cummings