As the saying goes, it is better to give than to receive. But if you decide to give back to the community, Starbucks thinks you should receive something in return.
On the tail of Barack Obama's inauguration, the coffee king is launching its new "I'm in" promotion, in which customers get free coffee for giving back to the community. From Jan. 21-25, customers who fill out a pledge card in-store to volunteer five hours of time to a cause of their choice will receive a free tall brewed coffee.
The campaign's goal? To raise pledges of more than 1 million service hours. The company plans to track progress of its goal through a special campaign website. It's wonderful that a global company like Starbucks is encouraging people to get behind a cause and trying to connect with the community. On voting day, stores gave away free coffee to applaud those who'd voted, and less than two months ago, the coffee company announced that it would enter a multiyear partnership with AIDS charity Product (RED).
I'm happy to sign that pledge. What about you? Will you sign the pledge and enjoy a free cup of coffee?