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Goodbye, Zima

MillerCoors announced yesterday that production of the malt-liquor beverage Zima has been discontinued.

The product was part of the 1990s clear-drink craze that included Crystal Pepsi and Tab Clear. Zima proclaimed to be "Zomething different" from beer, wine, or hard liquor, but in recent years, the drink — which had been repackaged and reformulated into citrus, tangerine, and pineapple citrus flavors — was outsold by competitor Smirnoff Ice. The decision, MillerCoors says, was due to declining consumer interest and weakness in the "malternative" segment.

If you're having a hard time parting ways, don't worry: There's still time to stock up, as distributors can most likely get remaining inventories of Zima through December.

Are you sad to see this drink become a thing of the past?


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