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Grolsch Unleashes New Interactive Campaign


Oh viral marketing, will you ever get old?
The latest company to use the power of the internet combined with the ever bored office work force is Grolsch Beer (you know, the one with the signature swingtop). They just launched Grolsch Gardens, a new website that is one half commercial and one half murder mystery game - actually let's make that 3/4 commercial and 1/4 murder mystery game. When you get to the site, you're put right into the middle of a film-noir inspired mystery revolving around a lady, a painting and some mobsters. Along the way you pick up items, search for clues (this is where, no matter how hard you try, you can't forget that you're navigating a Grolsch ad) and try to figure out what has happened to the heroine. One of the clues you actually get is "She has hidden the painting in one of the rooms. She left a trail to find it."


Now, I normally don't fall for this sort of stuff, but I ended up wasting spending about 20 minutes of my day on it. I never did find the painting, or find out out what happened, but I collected a monocle and some beer along the way. I also saw a glimpse of a lady showering (don't worry, her NSFW bits are fogged out). Either way, like I said before I spent over 20 minutes on it and sort of craved a Grolsch when I was done. Damn you marketing people, I've fallen for your schtick again! And it looks like it will happen again, this is actually just the first in what looks like to be Grolsch film-noir installments.

Oh and if anyone figures out where the painting is, let me know okay? Everyone was making fun of me, so I stopped before I could figure it out...

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