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Guinness Reaches a Tipping Point


If you've ever gone to a pub and ordered yourself a Guinness, you know that there's a bit of waiting involved. The bartender starts to pour your beer, walks away, mixes up several other drinks, comes back pours some more, and eventually after a few cycles of this, you're presented with a lovely, perfect Guinness. It's definitely a good things come to those who wait sort of a thing.

Keeping that in mind, director Nicolai Fuglsig has created a new Guinness commercial called "Tipping Point" that is a large scale domino-style ripple effect ultimately leading to a finished gigantic pint of Guinness. The commercial cost a reported 10 million pounds — roughly 20 million dollars — and includes 6,000 dominoes, 10,000 books, 400 tires, 75 mirrors, 50 fridges, 45 wardrobes and six cars. With all those items, the domino chain takes quite a while to finish, but it is really fantastic when it does. I guess good things do come to those who wait.

To check out the commercial, read more

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