Hershey's is moving further away from its small-town feel and edging toward world domination. In an attempt to keep up with rivals Mars and Kraft in markets abroad, the all-American confectionery has inked an international distribution deal with the world's largest public corporation, Walmart.
The company plans to expand beyond its US stores next year, when it will sell products such as its famous Hershey's Kisses, along with other candies, in the UK and parts of Europe through Asda, the British subsidiary of Walmart.
There, it'll compete head-to-head with other rival US candies, such as Snickers and M&M's (owned by Mars) and Cadbury and Nabisco (Kraft). It's hard to imagine heavy-handed American milk chocolate dominating the more-refined Asian and European markets. Do you think Hershey's will find sweet success overseas?