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Hershey's Expands Distribution Abroad With Help From Walmart

Hershey's Partners With Walmart to Launch Products Abroad

Hershey's is moving further away from its small-town feel and edging toward world domination. In an attempt to keep up with rivals Mars and Kraft in markets abroad, the all-American confectionery has inked an international distribution deal with the world's largest public corporation, Walmart.

The company plans to expand beyond its US stores next year, when it will sell products such as its famous Hershey's Kisses, along with other candies, in the UK and parts of Europe through Asda, the British subsidiary of Walmart.

There, it'll compete head-to-head with other rival US candies, such as Snickers and M&M's (owned by Mars) and Cadbury and Nabisco (Kraft). It's hard to imagine heavy-handed American milk chocolate dominating the more-refined Asian and European markets. Do you think Hershey's will find sweet success overseas?

Image Source: Getty
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snarkypants snarkypants 5 years
:ROTFL: wow. good luck with that!
gingirl gingirl 5 years
I agree with the other posters. I have friends overseas who laugh at how Hershey's taste, that American chocolate isn't real chocolate. So, good luck with that.
ticamorena ticamorena 5 years
NO. not ever. chocolate is serious business in Europe - not just from a consumer choice/preference stand view - but there are legislations, consortiums, cartels, regulations, litigations, international agreements, subsidies, lobbyists etc.....all concerned with cocoa and its products. but i'm not suprised Hershey's trying, it's a very very lucrative market (though any gains they make will be, in my opinion, to the detriment of the consumer because most american chocolates are unpalatable)
RoaringSilence RoaringSilence 5 years
Hah good luck. I doubt people who've had Belgian, German and Swiss chocolate would go for Hershey's.
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