Hit by the worsening economy and the rising costs of raw materials, candy giant Hershey's has not only raised candy prices, but has also begun replacing cocoa butter, the ingredient that allegedly gives Hershey's candies their delicious flavor, with vegetable oil.
The formulas of candy products such as Whatchamacallit, Milk Duds, Mr. Goodbar, and Krackel, among other candies, have been changed. Since experts say that the change was meant to go unnoticed by consumers, why the copy edit? Because without cocoa butter, FDA rules will not allow the product to be called milk chocolate.
The new formula has little impact on the nutritional value of the chocolate, and a Today Show blind taste test showed that half of the consumers actually preferred the new vegetable oil formulations. Fans after the taste of authentic milk chocolate can still find the real deal in Hershey's Kisses, Reese's Peanut Butter Cups, and the classic Hershey's chocolate bar. If in doubt, avoid labels that read "chocolate candy," "chocolaty," or "made with chocolate."
What do you think of this news? If you eat Hershey's candies often, have you noticed a difference? Do you feel cheated by the news of cocoa butter being removed?