A couple of months ago, many of you were upset by the death announcement of the Hydrox cookie. Over the past few years, the black and white sandwich cookie had become harder and harder to find until it was practically extinct. However, Hydrox fans have bombarded manufacturer Kellogg, and thanks to consumer demand, the company has decided to bring the cookie back! There's a catch: The cookies will only be around for a limited time — long enough for Kellogg to see how well they sell. Michael E. Allen, the senior VP of marketing for Kellogg snacks, explains:
It's all up to the consumer. If it sells a lot and makes sense for the supermarkets and the grocery stores to keep it on the shelves, then we'll keep making them.
Thus, the fate of the Hydrox cookie lies in the hands of the consumers. Will you help save the cookie? Will you buy Hydrox while you still can?