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Jamba Juice to Launch Probiotic Fruit & Yogurt Blends in Jan. 2011

Jamba's Going Probiotic

Jamba Juice Probiotic SmoothiesWill probiotics still be big in 2011? Smoothie chain Jamba Juice is counting on it. Today it launched a new line of smoothies called Probiotic Fruit & Yogurt Blends.

The drinks, which are made with nonfat yogurt, soy milk, whole fruit, and a "specially formulated" probiotic boost, are high fructose corn syrup- and artificial flavor-free and geared toward strengthening immune and digestive health.

Three flavors are being rolled out in the nationwide launch: Vibrant Blueberry, with blueberries and strawberries; Thrivin Mango, with mango, peach, and passionfruit; and a probiotic version of the popular Strawberries Alive, which is blended strawberries and bananas.

This is just the latest in a slew of Jamba product releases that run the gamut from hot blended drinks to frozen yogurt. The smoothies don't come cheap — they range from $3.39 for 12 ounces to nearly $5 for 22 ounces — but they'd be worth checking out if probiotic's your thing. Do you think they'll catch on?


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