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Joe's Crab Shack Launches Steamed, Eat at Home Meals

Joe's Crab Shack Claws Its Way to the Frozen Aisle

More and more restaurants have followed in the footsteps of Jamba Juice and Starbucks by counting on customers at the grocery store. The latest? Joe's Crab Shack.Yesterday, the casual seafood chain unveiled a new line of eat-at-home dinners that steam in the microwave.

The meals, which range from $7 to $9 and are designed for two, include dishes like Cajun cod and green beans, honey Dijon salmon with broccoli, and mahi mahi with tropical salsa and coconut rice.

Right now, the dinners are available in select Walmart stores, with plans to expand further in 2011 as well as roll out a line of frozen Joe's Crab Shack appetizers come Spring. While other famous restaurant names like California Pizza Kitchen and P.F. Chang's have seen success, I'm still skeptical of frozen, microwaveable seafood. Does it have potential?

Source: Flickr User Javier Vidal

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