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Justin Timberlake Launches Tequila Line

Meet 901, Justin Timberlake's New Tequila

He's already a pop singer, fashion designer, and restaurant owner, but Justin Timberlake's latest job title? Spirits maker. Yesterday the young entrepreneur announced the launch of his new line of tequila, 901. The brand has been in development for over two years and plans to hit liquor store shelves in May.

A spokesperson for Timberlake explains that "901 is that time of night when your evening is ending, but your night is just beginning." The number also happens to be the area code for Memphis, TN, Timberlake's hometown. With more and more celebrities getting into the food industry, 901 isn't a surprise to me, and I look forward to tasting the tequila when it arrives.

What do you think of Timberlake's latest endeavor? Are you interested in sipping his tequila?

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Join The Conversation
lamagdalena lamagdalena 6 years
reading that he went to mexico and is trying to come out with a different flavor makes me curious to try it, but seeing as I don't live in any of the cities he will sell too oh well ....
spacebear spacebear 6 years
uh...he needs to stop trying to do all this stuff.
atomicspin atomicspin 6 years
9:01 is when American Idol starts.
ilanac13 ilanac13 6 years
first of all - um..if you live in NYC - 9.01 is NOT when your 'night begins' cause no bar has people in it that early. second - can't he just stick to what he knows best? really?
snarkypants snarkypants 6 years
crap...i forgot the rest of my post...it was something rambling about celebrity vodka. i realize this crap is tequila
snarkypants snarkypants 6 years
"901 is that time of night when your evening is ending, but your night is just beginning." HUH? i hate celebrity vodkas.
miss-malone miss-malone 6 years
:oy:
Peggasus Peggasus 6 years
Yeah, he needs more money.
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