Is KFC trying to make amends for the Double Down, its infamous sandwich made with chicken patties instead of bread? The chicken chain is taking a break from inventing indulgent new foods to fight hunger, starting next Tuesday. Over the next few weeks, KFC will temporarily close more than 15,000 locations during the lunch rush and convert them into "World Hunger Relief Kitchens."
The kitchens will serve free grilled chicken meals to needy families while also raising awareness with charitable food drives and car washes at the shuttered stores. Fighting hunger is a pet cause of parent company Yum Brands, which launched a World Hunger Relief fund in 2007. Though there is some irony to KFC giving away free grilled chicken while it's being sued for grilled chicken, I can definitely get behind this good cause.
What do you think about the store closings: publicity stunt or sincere do-gooding?