Kellogg's has acquired the trademarks and recipes of Mother's Cookies. The beloved maker of the childhood-favorite circus animal cookies filed for bankruptcy in early October. Now Kellogg's plans to bring the brand back and reintroduce Mother's most popular cookies. Although the terms of the deal were not revealed, the president of Kellogg, David Mackay, stated that "Kellogg will use its understanding of the cookie category and distribution infrastructure to expand sales of Mother's Cookies."
I'm excited by the news. What do you think of the rebirth?