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Kellogg's Testing Logo Corn Flakes in the UK

Kellogg's Testing Logo Corn Flakes in the UK

From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended.

In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes. "Now you'll always be able to tell your Corn Flakes from your corn fakes!" Kellogg's UK tweeted yesterday.
The company intends to use concentrated beams of light to print a toasted trademark logo without altering the cereal's taste, and is going to test batches before deciding whether or not to put branded flakes in all Corn Flakes boxes. If successful, the logos could be put on other brands, such as Special K and Bran Flakes.

Helen Lyons, lead food technologist for Kellogg, said, "We want shoppers to be under absolutely no illusion that Kellogg's does not make cereal for anyone else. We're constantly looking at new ways to reaffirm this, and giving our golden flakes of corn an official stamp of approval could be the answer."

Source: Twitpic User KelloggsUK

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Join The Conversation
Mme-Hart Mme-Hart 6 years
suziryder suziryder 6 years
How ridiculous. This would actually make me less likely to buy them.
divinedebris divinedebris 6 years
I don't care what corn flakes I'm eating, sometimes the cheap ones taste better any way. This is gimmicky and pointless and a waste of money that will probably be passed onto the consumer.
Spectra Spectra 6 years
Yeah, it looks cool, but it's so entirely pointless. Then again, the little "m"s on M&Ms are also entirely pointless, but when you see them, you DO automatically think of brand-name M&Ms and not just generic chocolate candies.
rainydaybleus rainydaybleus 6 years
kinda cool that they can do that, but a pure waste of resources.
bchicgrl bchicgrl 6 years
that is a stupid idea, corn flakes are corn flakes they taste the same regardless if they are from Kelloggs or from some store brand.
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