Hot off the heels that its fiscal performance is up, Krispy Kreme's announced it's getting into the java business, with three new signature coffees: a house blend, a dark roast, and house decaf. It's also debuted a trendy line of doughnuts for London Fashion Week, a so-called "capsule collection . . . of glossy, stylish, and fruity-flavored doughnuts for fashion lovers everywhere." It's expanding rapidly in Mexico and Japan, and will launch a new marketing campaign this Friday with the tagline "worthy of our doughnuts."
It'll be interesting to see how Krispy Kreme fares in such a competitive breakfast environment, especially since it has a track record of being late to the game with new products. Does Krispy Kreme have what it takes to make a comeback?