After the lawsuit hit the food world in January, Taco Bell went to extreme measures to stand behind its beef, spending between $3-4 million in advertising to counter the allegations made against the chain.
No money has been exchanged between Taco Bell and the firm; also, the Bell maintains no products have changed since the incident.
In response to the withdrawal, Taco Bell CEO Greg Creed said, "This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising." Considering that I'm still craving a Taco Bell beef taco after all of this, it looks like the fast food chain came out on top.
Source: Flickr User quinn.anya