Hidden Valley is launching a new ad campaign aimed at getting your kids to eat vegetables. The main ad features, "Three perfect broccoli cupcakes sitting atop a cake stand with Hidden Valley(R) Original Ranch(R) dressing replacing typical buttercream
frosting," and apparently there's another one of carrot "french fries" topped with ranch dressing. The slogan on the bottom says "Makes Vegetables Delectable," but - I kid you not - the press release says the ads showcase vegetables going from "plain to insane!" Plain to insane indeed...
"Our aim was to capture life in Hidden Valley -- a place where
vegetables are as delectable as treats," said Chad Ackley, creative
director at DDB. "We know moms struggle to get their kids to eat well, and
we believe our message provides a reminder that the taste of Hidden Valley
Ranch has the power to encourage kids to eat their vegetables."
I don't know if this is going to fool any kids - after all broccoli is still broccoli - but I will admit, it does make it look tastier. And totally off topic, I really want that cake stand.