Pepsi's redesigning their look and I've got a sneak peek at the logo redesign! The new logo, shown here at bottom right, is the 11th in Pepsi's 110-year history. It was designed by the Arnell Group and took five months to create. Graphically, the logo is loosely characterized by a smile.
Advertising experts estimate that rolling out the new look of the brand — updating trucks, vending machines, point-of-purchase displays, and other signage — will cost Pepsi hundreds of millions of dollars. Do you think the redesign is worth the cost to roll out the new look?