Your Fridays just got a little sweeter. Mars Snackfood is giving away a quarter of a million full-size packages of chocolate on its Free Chocolate Fridays. As part of the brand's Real Chocolate Relief Act, customers are encouraged to visit RealChocolate.com, where, every Friday through the end of September, the first 250,000 consumers can download a coupon for a full-size package of Twix, Dove, 3 Musketeers, Snickers, Milky Way, or M&Ms.
In response to overwhelming demand the first week, today the company is making an exception to give away free chocolate to the first 500,000 visitors. The Mars Real Chocolate Relief Act is part of a new campaign to highlight its chocolate made with 100 percent cocoa butter.
The strategy takes a jab at archrival Hershey's for having made the switch to cheaper ingredients: "Without cocoa butter, chocolate simply is not chocolate. Some companies use artificial ingredients to make their chocolate sweeter or because it's cheaper. Know that with Mars, there's no substitute for cocoa butter." The promotion even includes tips on how to spot "fake" chocolate.
I can think of a slew of people who will appreciate this "relief act." Did you sign up to get your free candy bar?