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Martha Expands Her Empire

With a brand new home collection at Macy's under her belt — have you seen the commercials with Tim Gunn? — Martha Stewart has announced another partnership, this time with E.J. Gallo Winery. In this partnership, she will be producing her own collection of wines known as Martha Stewart Vintage. According to USA Today, a spokeswoman for Martha Stewart Living Omnimedia explained why the venture was a natural fit.

Wine is an important part of entertaining and cooking. We have a lot of credibility and a strong brand equity in these categories.

The wines, a Chardonnay, Cabernet Sauvingon, and Merlot, are all produced in Sonoma County, but will only be available in select cities nationwide. If you live in Atlanta, Boston, Charlotte, Denver, Phoenix, or Portland, come January you can have a taste of Martha's wine. It will retail for $15 a bottle.

I'm wondering what's next for Martha? What hasn't she done? A line of solar powered cars?

Source

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Join The Conversation
lexichloe lexichloe 8 years
What's your fave MS product at Macy's, tdamji?
lexichloe lexichloe 8 years
I loved her stuff at Kmart, so I know I'll love the stuff at Macy's.
beingtazim beingtazim 8 years
i've been looking at her stuff at macy's online and just love it all! it is so beautifully designed!
beingtazim beingtazim 8 years
cool! i love her stuff.
desertbanshee desertbanshee 8 years
She is a brilliant business woman. I admire her taste so much. I wish her the best luck on this new venture.
ccsugar ccsugar 8 years
:oy:
CestLaVie CestLaVie 8 years
I think a M.S. wine sounds so cheesy! I wouldn't it.
totonlaura totonlaura 8 years
I admire her so much..
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