With a brand new home collection at Macy's under her belt — have you seen the commercials with Tim Gunn? — Martha Stewart has announced another partnership, this time with E.J. Gallo Winery. In this partnership, she will be producing her own collection of wines known as Martha Stewart Vintage. According to USA Today, a spokeswoman for Martha Stewart Living Omnimedia explained why the venture was a natural fit.
Wine is an important part of entertaining and cooking. We have a lot of credibility and a strong brand equity in these categories.
The wines, a Chardonnay, Cabernet Sauvingon, and Merlot, are all produced in Sonoma County, but will only be available in select cities nationwide. If you live in Atlanta, Boston, Charlotte, Denver, Phoenix, or Portland, come January you can have a taste of Martha's wine. It will retail for $15 a bottle.
I'm wondering what's next for Martha? What hasn't she done? A line of solar powered cars?