In a recent study performed by Stanford University, young children were given identical snacks in two distinct packages. Some of it was in an unmarked wrapper and the rest was wrapped in a McDonald's label. In each and every test, the youngsters concluded that the food in McDonald's wrappers tasted better than the blank labels.
Study author Dr. Tom Robinson said the kids' perception of taste was "physically altered by the branding."
The study included McDonald's chicken nuggets, hamburgers, and fries, as well as grocery store carrots, milk, and juice. Children were asked whether one tasted better or if they tasted the same. Knowing that the ones in McDonald's wrappers were the clear favorites, I have to wonder if establishing controls on products marketed to children is a good idea after all. What do you guys think?