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McDonald's Prepares For National Rollout of New Angus Burger

McDonald's Franchisees Confirm Plans For New Burger Rollout

Burger aficionados: If you couldn't exactly get behind the Mac Snap Wrap, then perhaps you'll be interested in the newest patty being developed for the Golden Arches. According to Crain's Chicago Business, the nation's most popular fast food chain is busy planning the creation of its first new burger in eight years, a one-third-pound beef burger.

The McDonald's Angus Burger, as it's called, will be priced at $3.99, will contain a better grade of beef, and will roll out by August, according to franchisees and internal memos. The oversize burger is the fast food chain's answer to bigger, higher-end burgers like Carl's Jr.'s Six Dollar Burger, which has seen great success since its launch in 2001, and Burger King's XT Burger, released in 2004. McDonald's, which hasn't come out with a hit burger since the success of its Quarter Pounder in 1973, declined to comment.

With its focus on specialty coffee drinks and quality burgers, McDonald's seems to be moving in the direction of premium products. Do you think this is a smart strategy on the company's part, or will the economic recession put a damper on sales? Does the Angus burger appeal to you?

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Rancher'sGirl Rancher'sGirl 6 years
I still get a craving now and then for a Big Mac, Aussie style. I had one in Sydney and it had shredded carrots, shredded beets, and a fried egg. It was superb! :drool:
tiaramh tiaramh 6 years
This burger has been available in SoCal for a while now (a test market) but I've never tried it. I have no interest in a burger that brags of containing 1/3 of beef. That is just too much meat for me.i recall discussing this in my marketing class when it first came out and I pointed out to the professor that in movies and TV californians are always portrayed as being super healthy, super fit, smoothie drinking vegetarians so why would they think anyone here would be remotely interested in a big 1/3 pound slab of cow?
tiaramh tiaramh 6 years
This burger has been available in SoCal for a while now (a test market) but I've never tried it. I have no interest in a burger that brags of containing 1/3 of beef. That is just too much meat for me. i recall discussing this in my marketing class when it first came out and I pointed out to the professor that in movies and TV californians are always portrayed as being super healthy, super fit, smoothie drinking vegetarians so why would they think anyone here would be remotely interested in a big 1/3 pound slab of cow?
wunami wunami 6 years
Technically, didn't they rollout the "McDouble" within the last 8 years? I guess that isn't innovative enough to be called a new burger seeing as it is just removing a cheese slice from the Double Cheeseburger.
CaterpillarGirl CaterpillarGirl 6 years
Jose, they did have the garden burger in select locations, NO one ordered it.
gopg8r gopg8r 6 years
They had that here in Germany for a month or two last year. It was seriously awesome. Of course, it's hard to find a good burger here whereas that's not the case in the states. It will be interesting to see if it is a success there!! I was bummed they stopped selling it here. And I wish McDonalds in the states would switch to their European offerings. They have lots more salads here, cucumbers on the burgers (try it sometime - it's great!), etc. McDonalds here seems more like a treat rather than fast food.
jhig jhig 6 years
Why doesn't Micky D introduce a California Garden Veggie Burger instead of this "more cow" dish. I'm sure, target it to the right market, and they would make a killing (profit). I had an Amy's Garden Veggie Burger Patties from the vegan frozen foods isle and I loaded it up with all my favorite veggies and cheeses. It was the BEST burger I''ve ever had. I know this because I don't eat a lot of burgers, so my pallet is clean of the toxins.
jhig jhig 6 years
Why doesn't Micky D introduce a California Garden Veggie Burger instead of this "more cow" dish. I'm sure, target it to the right market, and they would make a killing (profit). I had an Amy's Garden Veggie Burger Patties from the vegan frozen foods isle and I loaded it up with all my favorite veggies and cheeses. It was the BEST burger I''ve ever had. I know this because I don't eat a lot of burgers, so my pallet is clean of the toxins.
jesssa jesssa 6 years
we have had this in canada for a while and it is pretty good although it;s a little dry. i like that the lettuce you get on it is not the regular lettuce on other sandwiches, its a crunchy green leaf lettuce. i always get the bacon and cheese angus burger, and the cheese is real cheddar. it comes on a different bun as well.
greenapples1987 greenapples1987 6 years
i will give it a try..it's mcdonald, that's what they do.
Zivanod Zivanod 6 years
The Angus Burger is already available in Canada. I tried it once and it tastes fine especially if you ask for Mac Sauce to be added! LOL I miss the California burger though or the Arch Deluxe.
Zivanod Zivanod 6 years
The Angus Burger is already available in Canada. I tried it once and it tastes fine especially if you ask for Mac Sauce to be added! LOLI miss the California burger though or the Arch Deluxe.
ilanac13 ilanac13 6 years
well - even though i'm a veggie and have no interest in a new burger, i think that it's a smart move for them. they have to some how figure out a way to compete since there are SOOO many others in the same space - so hopefully we'll see that this does good things for them.
margokhal margokhal 6 years
As long as McDonald's has burgers and fries that don't break down and decompose like they're supposed to, I'm not putting any of their food in my body. Period
Emmaline7 Emmaline7 6 years
For the $3.99 price point, I can see the Angus Burger doing well. I lived near a McDonalds which I now believe was a test market for the Angus Burger. I loved the Swiss Mushroom Angus Burger! When I moved last July, I did notice that the local McDonalds did not carry the Angus Burger line & I am excited to see this roll out nationwide. Despite the perceived move to premium products, I think McDonalds is merely expanding their range of products. The price of the Angus Burger is still cheap relative to other premium burgers. It seems like a good strategy on their part to incorporate a slightly higher-end burger to stay in line with their competition. As for the recession, McDonalds can always focus on their Dollar Menu for people who are reluctant to spend a little more on the Angus Burger.
Emmaline7 Emmaline7 6 years
For the $3.99 price point, I can see the Angus Burger doing well. I lived near a McDonalds which I now believe was a test market for the Angus Burger. I loved the Swiss Mushroom Angus Burger! When I moved last July, I did notice that the local McDonalds did not carry the Angus Burger line & I am excited to see this roll out nationwide. Despite the perceived move to premium products, I think McDonalds is merely expanding their range of products. The price of the Angus Burger is still cheap relative to other premium burgers. It seems like a good strategy on their part to incorporate a slightly higher-end burger to stay in line with their competition. As for the recession, McDonalds can always focus on their Dollar Menu for people who are reluctant to spend a little more on the Angus Burger.
bluepuppybites bluepuppybites 6 years
Hmm...I can say that if I want a "premium burger, I'm going to grill it at home or go to Ruby's.
Smacks83 Smacks83 6 years
Laellavita, Its McDonald's. I doubt they would concern themselves with anything outside of profits.
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