With the growing number of kiddie foodies, or koodies, that have gotten press over the past year, it was only a matter of time before they got their own magazine. Meet ChopChop, a new quarterly food glossy and website that's full of cooking pointers, recipes, and kitchen tool introductions, for kids aged 5 to 12. The vision of the magazine's creator, cookbook author Sally Sampson, is to reverse and prevent childhood obesity; according to the website, the mag is "filled with nutritious, great-tasting, ethnically diverse, and inexpensive recipes." The debut issue has a circulation of 150,000, and is being distributed to pediatricians, grocery stores, farmers markets, schools, children's hospitals, and youth-based community organizations.
What do you think of the idea? Would you buy a subscription for someone you know?